If you take only one thing away from our website, make it this – you can (dramatically) improve your advertising and marketing performance by more accurately tracking every single strategy you employ – even if your only strategy is your website.
When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question. Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.